c1 magazine

 Do now                                                                                                       Tuesday 1st October 2024

1. a masthead is the title    ✔
2. cover line    ✔
3. a shape that stands out with a phrase or sentence   ✔
4. if its positive or negative  ✔
5. stereotypes     ✔

1) relaxed, happy and realistic 

2) serious,  dark, and confident

3) elegant, beautiful, bright 

In this image it shows  carrie as an elegant woman in this magazine. The image  represents  her in a confident way. 

The differences 

• the main image style
• the background 
• the style of the title, cover lines 
• facial expression 
• colour theme 
• type of  clothes 
• camera shots 

cosmetic - woman on the first image have been represented as happy and beautiful. the image theme is a range of pinks, purples and white which are bright colours. This can be used as a stereotype to attract the target audience. This image is a long shot and showing her outfit as fashion could be part if this magazine. for the cover lines it can show quite stereotypical lines such as saving money and being seen as attractive to men. It shows the themes of loosing weight and how they present their body and including to please a guy. 

GQ- For the mens magazine it is different and almost different. the structure of a magazine is the same but not the theme. for this magazine it is a more dark theme with dark blue, grey and black. the image makes David more serious. this could be stereotypical because men would usually go for more of a blue colour. He has been presented as very masculine showing he could be wealthy and his hand showing a wedding ring. Meaning he is in a relationship and is loyal. Including non stereotypical options. 

do now                                                                                    Tuesday 8th October  2024

1)   it should be next to or above the main image ✔

2)  direct address is talking directly to the reader, visual address 

3).  a puff  ✔

4)  blue ✔

5) objectification is when a person is represented as an object rather than a person in their own right.

Representation task 

LO: to create magazine covers showing an understanding of representation. 

magazine task:

Do now                                                                                   Tuesday 15th October 2024

1. if it is positive or negative ✔ looking at gender, age ethnicity, disability 

2. sexual objectification is treating them like a sex object✔

3. the main cover line is 'inside game of thrones'✔

4. the colour stereotypically associated with females are pink✔

5.  a common stereotype of a teenager could be lazy and bad behaved✔

how do you compare representations?

lo: write and structure and effective exam style answer

Notes for 25 mark:

•  5 mins planning
• list the similarities and differences will give the judgement 
•  use the structure and write it 

 

 EXAMPLE- In the GQ cover David Beckham is represented as sophisticated.  He is wearing a tuxedo which has connotations on wealth and elegance. this contrasts with the cosmo cover where carrie underwood is represented as fun and sexy. 

how is gender represented:

• the guy on cosmo is shown as different to stereotype
• shown in a feminine colour
• bright colours on cosmo
• the style and pose
• female and anti-stereo topics 

• the woman is seen as powerful
• the colour on GQ is dull unlike stereotype of women
• looks like medusa  (snakes, could turn people into stone)
• no clothes/ sexual objectified 
• beautiful but deadly 
• anti-stereotypical  

GQ

In the cover GQ Rhianna has been represented as a dull theme. she has been used to look powerful, the theme of what medusa is like using the snakes. Staring deeply  with the low shot giving more of a confident look. This shows that she is beautiful but also deadly. although the image is different to your typical feminine photo she is sexually objectified as she has no clothes on to made her look sexy. 

cosmo

In the magazine of cosmopolitan it has been shown with a man with pink and yellow clothes. This is stereotypically different as it is seem men use masculine colours like blue. He is posing in a way that still represents him in  a masculine way by showing his muscles. 

Magazine industry                                                                   Tuesday 5th November 2024 

 

Circulation- how many copies have been distributed 

Advertising revenue- amount of money made from selling advertising space 

Cover price- the price of a magazine or newspaper  

Subscription model- giving free access to things with a reoccurring cost  

Multi-platform- the act of consuming more than one media at a time  

Readership- an estimate of how many readers the publication has  

Ideology- a set of ideas or beliefs that People have regarding different types of technologies Brand identity- the set of tools and assets that a business creates to convey their brand to the world e.g., logos  

Target audience- the specific group of people that a media product is aimed at. 

 

GQ  

Founded in 1931 / 1967 had changed

The genre was aimed at men to look sharper and live smarter 

It has changed genre but changed their target audience

Conde Nast published GQ 

It is considered as a multi-platform brand - has its own websites apps as well

Average circulation- around 80,000

Average readership- 212,000 per month  

The target audience is men aimed at people aged 20-44 (abc1)

Overall, the brand is aimed at men and their fashion which is seen as a multi-platform brand giving the average circulation globally as 934,000. This is popular as they have used well known celebrities to interest more people.

examples of GQ covers  

This can be represented as most of these covers are using masculine colours and style meaning that they are mainly aimed at men as that is the stereotype, the majority of these people on the covers are men with the occasional woman but usually shown in more of a sexual way rather than the men.

Vouge 

Was founded in 1892 

The genre is monthly fashion lifestyle, was aimed at more high up people

change to change as a women's magazine on fashion and lifestyle

Conde Nast had published vogue  

Average circulation is 175,555 per print copies and 14,778 per digital copies (multi-platform)

An estimated readership is around 1.2 million in the UK 

Their target audience is ABC1 female women audience (based on their professions or jobs), older female audience, but now hoping for more diverse audience

Overall vogue is a well known magazine aimed towards fashion and mostly aimed at women. With hundreds of thousands of copies printed. Giving different people ideas on styles. This may be with the use of famous people to interest them

These can show how a lot of these magazines are based on women's fashion, with often quite light colours for the cover. Although it is targeted for women there are also magazines with well known men as well.

Case study 1- Raheem Sterling GQ Tuesday 12 November 2024

It targets men by showing that they are wealthy and masculine and have a high profession compared to women to make them feel masculine and powerful, satisfy their male audience.

GQ represents gender by by showing only women as sexual by having men shown as superior and more professional then the women to have only men that are interested as it is showing women as a low profession and just used for looks or sexual.

Do now                                                                             Tuesday 19th November 2024

1. Conde Nast ✔

2. ABC1 ✔

3. around 20-44 ✔

4. masthead ✔

5. a colour palette is the variation of colours used in a design

media language

• cover star 
• masthead
• cover lines 
• anchorage text - any text that is used to anchor an image
• lexis - the words used 
• typography- how the words look 
• brand identity
• image
• colour palette 

typography, weather it is a serf font or sans serf font 

• style
• block capitals/lower case
• colour 
• bold/Italics

The magazine uses block capitals for the masthead to make it stand out to their audience. Using a sans serf font indicating that it is a masculine magazine to sense it is more serious. The more important cover lines have been put in bold. The colour palette of white and beige colour as they are seen as quite light colours compared to the image and background.

Colour palette 

The colour palette on the magazine are beige and white. These are used because it can be seen as quite masculine colours  to interest their target audience. Beige is often seen as a wealthy colour Rather than having a lot of bright colours. The colours mostly are from the main image.

Layout 

They have have not used a L or Z pattern as the cover lines do not go across the image but around it.  

anchorage text

the main cover line is "rock and roll" which could indicate that he is is a band. This can be seen as he is wearing shades which could be within his style. 

image 

The image is a mid shot type to show what he is wearing whilst focusing on his face. Using direct address to make it look serious. It looks like he is wearing quite wealthy clothes it has a golden button with a good pair of sun glasses to make him seem cool. 

Cover lines and lexis 

It mentions things that will target their audience by including football, fashion, class and much more. This is because they are often mens interests or what they focus on. 

Do now.                                                                                  Tuesday 26th November 2024

1. an anchorage is the main cover line  ✔

2. the style, block capitals/lower case, colour ✔ 

3. cover lines ✔ 

4. sans serif ✔

5. Medium close up ✔

facts about Raheem sterling before 2019

• he has been in many well known football clubs in England
• was born on 8 December 1994 kingston Jamaica
• his religion is Islamic faith
• he was originally from Jamaica but now in the UK
• he is 29 
• His mother was an athlete for the Jamaican national athletics team
• high end football since he was 17

Raheem sterling is a skilled footballer who came from Jamaica. He has played for many well known football teams in the Uk, this all went well until 2018 at a Chelsea match.  This was where he had been receiving racial slurs during one of his matches. He spoke out about racism and that is how he ended up on the cover of GQ in 2019. 

masthead- GQ  in a bold large serif sans font, which is a dark gold along with the main cover line

cover lines- "speak no evil inside the most brutal dictatorship you've ever heard of" in a white and orange colour. This could show how he feels and have experience racism.

Anchorage text- The main cover line is "guardian angel" this can be shown to anchor the image, this is because he is wearing wings like an angel would.

layout- the cover lines form to make an 0 shape around allowing it to stand out as well as the image.  

image- the camera shot is a long shot, he is wearing black trousers and wings. This can link to the main cover line " guardian angel" Although typically angels have white wings so this could challenge stereotypes or challenging racism 

Typography- the majority of the text used are in bold fonts, using all san serif apart from the main cover line which is serif. 

Lexis- some of the words that was used (brutal, evil, insane, wild, nightmare) these words can be used. 

Do now                                                                                         Tuesday 3rd December 2024

1. He is a footballer ✔

2. by looking at the font, if its bold and the colour ✔

3. racism ✔

4. serif ✔

5. anchorage text✔

Do now                                                                                       Tuesday 10th December 2024

1. Cover lines show what the magazine is about ✔

2. A magazine cover is to interest people ✔

3. Racism✔

4. the camera is facing up ✔

5. Convention is the way in which something is normally done.

Assessment improvement

   non verbal codes- mise en scene

written codes- anything written

gesture codes- body language

symbolic codes

narrative

colour palette

The main image shows a low angle shot  Sterling standing in a confident stance with a large pair of black wings to challenge the issue of racism and showing his power by using the low angle shot being represented as an angel.  He is looking at the camera with a serious face to represent the importance of this topic by directly addressing the audience. This is done as it can represent the issue of racism as describing his black wings. 

C- layout and design

The text around the image is in the shape of a Z. The text has been placed around the main image as it will show the importance of the image. The main colours on this magazine were gold, white, black with a small amount of orange which could contrast with racism and wealth. The masthead GQ being in a bold gold font showing its importance. Some text being in orange to make it stand out as the image is more of a darker colour. Most of the other cover lines have been in black and white as this can resemble racism. The more important information being in a larger font size to make it seem more important for the reader to look at.

Do now                                                                                       Tuesday 17th December 2024

1. another word for connotes is annotate ✔ 

2. The wings can show how he is being described as an angel ✔ 

3. GQ target audience is men aged (20-44) within ABC1  ✔ 

4. The purpose of a magazine cover is to interest others in what the magazine is about ✔ 

5. The media convention is the way in which something is usually done.

GQ Representation 

Gender

• shown as masculine
• his muscles are showing 
• he's got a wide stance
• he has jewellery representing wealth and success 
• him being shirtless showing his tattoos
• wings seen as supernatural/ represent his skills
• the low angle shot, to seem confident
• all people named on cover being successful 
• modern men are expected to "have it all"
• masculine topics on cover lines

Ethnicity

• his tattoos could challenge stereotype
• not typical that a black man is on a magazine
• he is shown as powerful as a black person, supports stereotypes
• wings links to him being protective and an angel 
• goes against the stereotype of black people being violence 
• using a successful British Jamaican as a role model to others
• going against how often they are criminals compared to white people
• wide range of diversity in ethnicities 

Do now                                                                                              Tuesday 7th January 2025

1. the genre of vouge is lifestyle and fashion ✔

2. vouges target audience is ABC1 ✔  

3. Conde nast ✔ 

4. the magazine cover is to interest people into buying ✔ 

5. a young women that is skinny ✔ white, model or celebrity 

case study 2- vogue

In the past vogue did not include different ethnicities on their covers. This is as they believed that others would affect sales. The newer covers show a diversity of races, ages and gender. This tells us that vogue has change to understand that the magazine can still be good no matter the age, size, race or gender accepting variety of people. 

malala Yousafzai 

• she is 27 years old 
• she been shot by the Taliban in the head 
• became an international symbol of the right of girls education
• she opened a school for Syrian refugee girls
• made a book about her story 
• first speech about rights at 11 years old 
• from Pakistan 
• survived and had full mental capacity
• won a Nobel peace prize in 2014    

Malala was known for being shot in the head by the Taliban but survived. This was because of her actions fighting for women's rights and education at the time know ad an education activist from Pakistan where women was mistreated and believed to not deserve education.Showing that even in the worse situations it can lead to big changes.  I think that she has been put on the cover of vogues magazine to represent the power women can have an inspire others, as the target audience for vogue is ABC1 women meaning this could be targeted to their audience. At the age of 17 she had been rewarded the Nobel peace prize.

do now                                                                                       Tuesday 14th  January 2025

1. for being shot and surviving ✔

2. ? june 2011- Us and Uk troops planning to leave Afghanistan

3. vogues target audience is ABC1  ✔

4. no ✔

5. no ✔

 Media language analysis

vogue masthead

• serif font  (didot)
• it shoes that it could be fancy, classic, stylistic
• vogue means the prevailing  fashion or style at a particular time.
•  block capitals connotes that it is to make it more stand out
• the masthead is on top of her head which can show that she is a vogue role model despite it usually being around the covers model
• it is silver to show how she is a model as silver/grey can be seen as a colour of wealth

anchorage text

(main cover line)

• the brightest text is Malala, as this is the cover stars name and could show the importance
• this is describing her as a brave person who has been through a lot and should be inspired by. It is the same colour as the masthead showing its importance 
• the main cover line shows importance as it is in a bold serif font. 

 layout

• in a Z shape, a typical magazine cover 

cover lines

• the cover lines have a pattern in colours, black then white
• in capitals and in a serif font, a lower case in sans serif in italics 
• the text contrast with the bright red background, making it stand out 
•  mentions thing such as fighting but also love after lockdown which is an alliteration
•  unusual cover lines, to try inspire them and broaden the users appeal

image 

• mid shot type
• she is wearing a bright red dupatta which could either show love or violence and blood which could show how she has been through horrors and still made it alive
• confident face expression 
• her hijab can represent religions
• expensive looking clothes 
• her hand on her face to adjust the viewers eyes 
• looking into the camera 
• her rings could show wealth 

Do Now                                                                                                           Tuesday 21st January 2025

1. the shape Z ✔

2. Anthony Joshua is a famous boxer 

3. mid shot / medium close up ✔

4. the way to describe a model looking into a camera is direct address 

5. it can represent violence and blood. passion, power high status, love  

cover analysis

In this image it represents Malala as a confident women. This image is a medium close up because it will show us her expensive looking outfit as well as her face and the jewellery that is on her hand. The colour red can connote that she has a lot of wealth and has high status as red can be seen as a luxury colour. The mid shot was also used for people to know how she is wearing a hijab as it Vogue had never had a variety of people. 

. The Anchorage says "survivor, activist, legend". This can show us how Malala is a brave women and it determined. As she had once survived being shot in the head this could consider her as a legend. This text is in a server colour as it could represent wealth and success  It is the same colour as the masthead to show its importance. As well as her name "Malala" being in a bold font to make it stand out. 

The cover lines are in a black and white colour to make each one stand out.  with words such as " fighting, lockdown, love, dating'. This may suggest that there is a mixture of themes within the magazine. These are in bold and italics as it could highlight is what is or isn't important. This is unusual as vogue is mostly a feminine magazine company so adding things about boxers and fighting can show how it is different.

Lastly, the layout is stereotypical and follows magazine cover conventions. This is as it is using the Z shape to position the cover lines. This is because that is the usual way people would read a magazine.

Exam question- images 

The main image shows a young women, they have used direct address to show how she is confident. The shot type used is a medium close up. This could be done to show Malala's jewellery as well as her outfit. This may stick out as she is wearing a hijab despite vogue being very limited to who is on their covers. Her hands being next to her face could show her rings to tell us she has wealth. Her hijab is in a bright red colour. This could be to represent love and peace as well as wealth. Red can be seen as an expensive colour, this would matter as the target audience of vogue is ABC1 which are quite wealthy.  

Do now                                                                                                      Tuesday 28th January 2025

1. the way that something is shown ✔

2. what you can see if its positive or negative

3.  Muslim ✔

4. No ✔

5. the colour red could show peace and love, passion, power, high status

Representation

In the past Muslims have been represented as largely seen or shown as a certain type of person, often seen for their acts of terrorism. They are seen as anything but.

In terms of ethnicity the vogue cover has a diversity of races.

There are both genders shown in the magazine despite it being targeted for women, including themes of love, fighting, summer beauty. It is against stereotypes in a positive way. 

Explain how both ethnicity and gender have been represented on this cover. 

In this cover the use of ethnicity has been used in a diverse way. This is because they have a Muslim as their cover star and two black representatives within the cover line. It is unusual to see someone wearing a hijab in a magazine especially the cover star . Typically vogue magazines used to only include white women and females, which challenges the stereotypical magazine cover. 

In this magazine cover it shows women in a stereotypical way. This is as some cover lines mention themes like love, fashion and beauty. Typically these are the themes that are uses in women's magazine as it is what most women are known to like. These do support the stereotypes of a typical women's vogue magazines as they often have similar or the same topics in their magazines. 

This magazine cover also challenges stereotypes. This is because one of the cover lines mentions a male boxer which is unusual as it is often as the magazines are usually meant for women and their stereotypical themes. In one of the cover lines it mentions fighting. This challenges the stereotypes as women aren't often seen to like things like fighting, as most topics are light hearted like fashion and relationships.

do now                                                                                                        Tuesday 4th February 2025

1. they used to have a lack of diversity ✔

2. "fighting talk"✔

3. as a confident woman ✔

4. as brave ✔

5. they had been seen as male and terrorists✔

 comparing 

Similarities

• they are both wearing red to show strength and power
• their both confidence
• how there is diversity in the covers
• intelegent
• more than stereotypical cover lines 
• strong
• feminine outfits
• red lipstick to show them as feminine 
• both have a flow and silky  material 
• seen as wealthy as shown with the jewellery and outfits
• first name only to show their high status and knowing who they are

 

Differences

• their pose
• long shot to show the outfit and her whole body
• medium close up shot to show her and how she is 
• the style of their clothes
• the topics, one about politics and the other about fighting an bravery
• their ethnicity, race  
• Lizzo cover more bold and wanting to stand out 

Do now                                                                                                          Tuesday 11th February 2025

1. similarities and differences ✔

2. how much something is✔

3. around 5  ✔

4. with one that you had been learning✔

5. imagery, cover lines, language

25 mark question

similarities

• confident theme
• cover lines a similar colour 
• made to look feminine
• a conventional magazine cover 

Differences

• they are wearing different style clothes 
• different colour palettes 
• one is giving direct address, the other isn't
• one stereotypical one less stereotypical 
• the way they are positioned/ posing 

There are more differences than similarities. 

The representation of these two covers are overall different. As the vogue cover is made to make Malala look powerful and elegant. whereas on the Elle cover it is aimed for Kim to look sexy and beautiful.

Within these magazine covers the way that they have been dressed is completely different. In the vogue cover she is wearing a bright red Hijab as it is part of her religion, covering all but her face and hands. Showing Malala as quite wealthy and feminine. Which can connote that she is representing her religion rather than a stereotypical cover star.  However in the Elle, the cover star  is wearing a loose top with no trousers, this could show her body more to make her look more sexy and attractive.  

In the magazine covers the way that the cover stars are posing are different. In the vogue cover you can only see her hand lightly touching her face which could show peace and beauty. This could show her as a calm person. She is also shown to be looking into the camera which can show confidence in the way that direct address is used. Whereas in the Elle cover, Kim has been shown to be posing with her arms and legs out. This could give a sense that she is confident about her body. She is not giving direct address but looking confidently towards something. 

For these magazines the representation of the cover lines are different. This is shown as in the vogue cover lines you can see the topics of things such as fighting as well as love and fashion. in which fighting isn't a stereotypical theme for a magazine. These cover lines could inspire women to feel confident and powerful In the Elle magazine the cover lines are about beauty and fashion. This is the stereotypical topics for a women's magazine.

The magazines are similar based on how they are made to look feminine. As seen in the vogue cover you can see her wearing jewellery which is stereotypically something that women like to wear which can also  connote that  she has  wealth and status. Whereas in the Elle cover she is also shown as feminine as she has been seen to have her nails done and wearing an expensive looking belt which could show her passion for fashion as a woman typically focuses on how they dress. 

Overall the two magazine covers have been seen as different.This is as one had been shown to look attractive and hot whereas the other cover has been made to look beautiful and confident. The similarities are only based of magazine conventions and how women are made to look feminine. 

Dirt                                                                                                           Tuesday 4th march 2025

25 MARK COMPARISON Q: 17/25 Good work!
WWW: you’ve clearly identified differences and analysed them
EBI: include the connotations
TARGET 1: Add more detail to your answer
DIRT: Add in the connotations of the details you’ve identified. 

Assessment dirt                                                                                          Tuesday 1st April 2025

question one 

5 mark question = 2 points

Q1 C

The layout of this magazine follows the typical use for layout which is the Z shape, which is the stereotypical magazine layout.  This allows the image to be the main focus as well as the cover lines catching out. On this cover the colours white, black and grey have been used to contrast with the image. This colour palette could suggest wealth and luxury, The red in this magazine connote power and control.   For example, putting the main cover line as white stands out the most. 

question 2a

social context= what was going on in society at the time the text was written. 

to add-

Malala was an importance to be on a magazine is to show current issues. This is things like worries of the Taliban taking over what women had been fighting for a long time. In which this will spread awareness of what is happening in other places, giving an up to date information that they might not of known without seeing the magazine. 

Question 2b 

Ethnicity is a characterisation of people based on having a shared culture. (race)