c1 advertising
do now Tuesday 25th February 2025
1. 2 exams ✔
2. 70% ✔
3. 40% ✔
4. to make money- purpose of media
What is advertising?
the main aim of advertising is to bring attention to a product, service or issue.
other aims to this can be :
- rasie awareness
- inform or educate
- persuade audiences
- create a unique selling point (something that makes it different)
1. The main aim to advertising is to spread awareness to a certain products or service.
2. Commercial advertising is meant to make a promote and bring attention towards the thing that they are advertising trying to convince people to buy and used for profit. Non commercial is where it is used to bring awareness for people to know about it and have their thoughts about it.
Codes and conventions
- it is made to show how their ketchup is made from tomatoes
- it shows this by having a tomato leaf on the top of the jar
- they used red to show how it is only focusing on the fact its from tomatoes, saying how no one makes their ketchup better. Including the logo in their layout.
do now Tuesday 4th march 2025
1. to bring attention to a product or service ✔
2. raise awareness, inform or educate ✔
3. commercial advertising is to make money✔
4. non commercial advertising should include charities
5. codes and conventions are the things that you see or are used ✔
codes and conventions
- it is made to show how their ketchup is made from tomatoes
- it shows this by having a tomato leaf on the top of the jar
- they used red to show how it is only focusing on the fact its from tomatoes, saying how no one makes their ketchup better. Including the logo in their layout.
- it is a hard cell as it is based using the product
- it uses facts and information
- showing us how the pandas are able to live
- encouraging people to help donate towards the charity
- using a large logo to make their charity known, a slogan
- it is a hard cell as it it showing you the benefits of helping out
- using persuasive language
do now Tuesday 11th March 2025
1. soft cell is promoting lifestyle or value
2. facts and information ✔
3. emotive language ✔
4. persuasive language ✔
5. slogan/imperatives ✔
intertextuality
The intertextual reference to the advert is Humpty Dumpty, this as the storyline is about an egg that falls but is not damaged. Meaning that their jeans are strong despite challenges and practical which is also suitable for children to wear.
Historical Advertisements
Advert from the 1960s-
layout- text shown around the main image to give detail about the drink
images- shows a lady who is playing tennis which is being persuaded by someone to have some coke
language codes- the advert has used persuasive language to make the drink seem unique and appealing to the audience
narrative- the images show us a woman who is being lead by a man to have a coca cola during a tennis match/tournament
colour palette- for the majority neutral have been used apart from the logo, imperative and the drink itself to make it stand out in the image.
historical advert set text
notes
- use of bright colours to show the sweets, range of bright colours
- patriarchal presented in main images
- show the guy has the wealth
Do now Tuesday 25th March 2025
1. mackintosh ✔
2. miss sweetly and major quality✔
3. regency era✔
4. they was aimed at people to be able to afford it✔
5. alliteration ✔
structure and design- a bright use of their tin of sweets to make it stand out, displaying their sweets to make them seem interesting to try. the largest part is the image to attract the viewers. Triangular position.
images- a man holding a tin of sweets with two ladies at him, their logo watching to see if their product sells. images of the product examples to look appealing and show what the sweets will look like. All the people in the main image looking at the sweets.
typography and colour palette- bright and strong colours to make the important things stand out, all the text at the bottom to make sure the image is the main focus. The amount 18 stands out to show how there is a variety of flavours. important text in bold and much larger.
persuasive language techniques- showing the different sweets and using the alliteration of "what a delicious dilemma" to make the sweets seem amazing and worth a try. repetition of the word delicious to imply that they taste good.
imagery- to show how people would love their chocolate at the time and how they are having a great time
dilema- the guy choosing between the sweets and the women, wondering which sweet to choose.
The women are objectified as the sweets as they are dressed the same as the sweet wrappers, deciding which women he should choose.
class- the people are higher class as they are wearing more formal clothes.
task- how does the quality street advert use images and text to create meanings:
On this quality street advert the use of alliterations were used. For an example of "what a delicious dilemma" this can infer how there is an issue through the choices that he makes through either the sweets and the women. This alliteration has been used as it can make it seem like the sweets are all so great and it is difficult to choose from. The way the image had been represented as appealing to its audience. This is because there is a man holding sweets with everyone in the images including the logo looking down suggesting how the sweets are delicious. And how both the ladies are close to him through the choice of his sweets. Giving him the choice in both the sweets and the women.
Do now Tuesday 1st April 2025
1. representation is how something is shown or what is shown ✔
2. 1950s ✔
3. the women was portrayed as house wives and low control or power, objectified ✔
4. they was aimed for people to be able to afford them working class ✔
5. delicious ✔
do now Tuesday 22nd April 2025
1. Representation is something that is shown. ✔
2. 1950s ✔
3. as house wives and are objectified. ✔
4. It was aimed towards working class. ✔
5. Delicious ✔
male gaze theory
Green Effect-shows the gender role of men and how they were in control of women during this time.
Yellow Effect-suggesting they are also a sweet treat to the man in the picture, being objectified for the man.
Blue Effect- showing the differences of class in the image.Implying that the man had worked more than women at the time.
Purple Effect- that he is still focusing on the sweets despite having two women next to him, suggesting that the man is the more in charge one based on where the tin of sweets are placed.
This advert suggests the use of media theory. Back in the 1950's there was something known as the male gaze where women would be seen as objects and present well for a man. In this image i can be suggested by the way that the two women are dressed as the theme of sweets. As well as them both kissing the man on the cheek suggesting how the man could be in control. The man in the picture appears to be a higher class than the two women. Also the fact that the male is in the centre of the image suggesting he is more important and in control.
exam questions
Q1 - 15 mark question ( split into 3 parts)
Q2- 25 mark question (compare to unseen advert)
Do Now Tuesday 29th April 2025
1. connotation is explaining something/implying something
2. love or violence ✔
3. friend, loyal, guard, protection
4. where women would be seen as objects , the world from a male perspective
5. a logo is an image or design which identifies something ✔
analysing modern adverts
Positive
- inquisitive
- interested
- curious
- disabled
- handicapped
negative
- nosy
- crippled
- retarded
Logos
adobe✅
barbie✅
coke
disney✅
explorer
facebook✅
google✅
honda✅
ibm
jbc
Kellogg✅
lego✅
McDonalds✅
nintendo✅
oreo✅
pinterest✅
quicktime✅
twitter✅
s?
twitter✅
unisef
virgin holidays✅
water stones✅
xbox✅
yahoo✅
z- amazon✅
persuasion adverts
1. Is the sky blue?
2. Tuesday, Tuesday, Tuesday
3. fresh flowers flourish fully
4. appalling, freedom, destroyed
5. This is the best thing
6. Taylor swift having a partnership with diet coke
7."I'm so tired I could sleep for a year"
8.The Earth is round.
9.You should try that new restaurant
10. stop! go to your room!
open a coke, open happiness- Repetition, imperative
find your place- direct address, imperative
loosing weight, saving money, performing better-triplets, opinion as fact
the best four by four by far- alliteration
this ad may change your life- hyperbole, emotive language
do now Tuesday 6th may 2025
1. repetition, emotive language, imperatives ✔
2. imperative✔
3. alliteration ✔
4. imperative, direct address✔
5. hyperbole, emotive language
women in advertising
mantras
' a kick right in the stereotype'
This shows how women are doing sports despite it being stereotypical that women didn't play sports, in which she is challenging this, showing what they could be capable of. As well as challenging the religion.
images- an image of the lucozade bottle to make it seem more appetising to the audience, the person in the is involved with sports suggesting it is good with performance
text- the use of opinion as fact and a hyperbole to make the drink seem more better than water, the hashtag to show that the person in the image is used to encourage or promote the product.
colour palette- the text colour and background matches the wrapping and colour of the drink, to make the drink stand out and show that it is the main topic.
positive representation
repetition of good
blue and pink colour to challenge stereotype that the majority of men do this sport or activity
Do now Tuesday 13th may 2025
1. this girl can ✔
2. to encourage women to do more sports✔
3. 2016✔
4 the fear of being judged ✔
1. she is climbing a rope
2. she is wearing sports gear
3. i don't thin she has make up, she has her hair up
4. a blue and pink colour palette which could suggest gender based topics through the stereotypes f colours
5. a repetition of the word good to show that it is positive
6. an athlete 
1. she is sprinting
2. a sports shirt and shorts to show that she is athletic
3. her hair is up to connote that she is ready
4. the colour palette of green and blue
5. the use of more and move to motivate people
6. an athlete
1. she is preparing to sprint in a race
2. she is wearing a top and sports to show that she is sporty and athletic
3. her hair is tied back to show that she is ready and prepared
4. the word crown which could connote that she is in charge and can be in powering
5. the colour pallets of the colours of great Britain
6. she is a well known athlete
Summary
In the nike and adidas, women were represented as sporty and athletic, you could see this by the use of background/setting and the clothes that they are wearing. In which those images suggests that they are the best out there and the power and confidence of their role. The clothes that the athletes are wearing are usually quite tight and smaller to show their healthy and fit build, as well as to show that women can be athletes to challenge the stereotypes.
However, in the this girl can advert, women are represented as more realistic to most people, this can be seen by the use of more baggy clothes and to be suggested as sweating during their workout compared the the athletes on the other posters. This may motivate women that you don't have to look like a model or athlete to be able to feel confident when exercising or doing sports no matter what. May suggest that you don't have to appear or look amazing when you are working out, its about what taking part that matters.
This advert challenges the stereotype of women, this is through the use of sports and working out. As in this poster it represents a women in her 30's enjoying ex
do now Tuesday 20th May 2025
1. sly and sneaky ✔
2. a lexis is word choice
3. typography is the text or font that was used ✔
4. using hashtags because to encourage social media interaction
5. mid shot ✔
representation
dominant ideology- the attitudes, beliefs, values and morals shared by the majority of the people in a given society.
1. her facial expressions show that you don't have too look like a model to be able to exercise or work out.
2. it may encourage women that they don't have to be a certain way to work out, to put themselves first before their fears
3. i think that it is inclusive to most or all people, meaning that any women are able to do as they like and feel confident
Propp
exam style question
how have women been represented in the this girl can print advertisement?
This girl can is an organisation to encourage women to go out and do more exercise and sports. The advert is used to make women feel confident in any situation and activity no matter who they are. An aim to reduce the worries and expectations of many women. As this advert shows a women who is exercising and enjoying herself. Although she is sweaty and got messy hair she is not bothered by who others judging her, in which this advert is made to normalise the use of exercise to many women where characteristics such as age or looks aren't important or a priority.
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